Stop talking to strangers.
A briefing about your lead automatically delivered to you before each sales call. Built on first-party data, fully GDPR-compliant.
Integrated directly into your platforms
Meeting with Maria Lind in 30 minutes (14:00)
meet.google.com/kdo-vrme-nyt
Maria Lind · founder, Northbound
Northbound · Custom software development
Builds sales and operations software for mid-market B2B teams.
Source: your LinkedIn post on B2B lead generation
Suggested for the call
- Ask: “What have you tried so far to get more leads?”She came from your lead-generation post. Lead flow is likely the problem she wants solved.👍👎
- Ask: “What made you start looking for outside help?”She read the “In-house marketer vs agency” blog. She’s been weighing hiring against outside help.👍👎
- Talk: Your results with other SaaS clients, beyond what the case studies show.She read the “Nordic SaaS” case study to the end. She wants proof it works for companies like hers.👍👎
*Guidance on topics to explore. Use your own judgement.
Nice. How do you get the intelligence?
- Their behavior on your site
What's on their mind based on what they read and for how long.
- Where they came from
The search, link, linkedin post, or campaign that brought them in.
- Open intelligence on the company
Public facts about their business: what it does, its size, and recent news.
- Your past notes and conversations with them (optional)
Conversational history and notes from your CRM.
Easy to set up
01 Few questions about your business
A short onboarding call about your customers and what a strong lead looks like to you.
02 One line on your site
A single snippet added to your website.
<script async src="https://track.leadop.io/s.js"></script>03 Connect your tools
Your calendar, Slack, and CRM. One sign-in each.
See it in action
Common questions
Yes. Leadop runs entirely on your own first-party data, gathered on your own site. It never buys personal data and never scrapes third parties. You stay the data controller and we act as your processor under a DPA. People are tracked on the same lawful basis you already rely on for your CRM and your calendar.
On your site we record page visits, time on page, scroll depth, and which links and forms a visitor engages with. We tie that to a real person only when they identify themselves, by booking a meeting or clicking a tagged link from you. We do not buy personal data, we do not follow people across other websites, and we do not build profiles on individuals. Company facts come only from public sources and official registers.
Leadop is built to run inside the consent setup you already have. It only starts recording engagement once consent is given, so it does not add a separate banner. You wire your existing consent prompt to tell Leadop when a visitor has agreed.
Analytics shows you aggregate trends. Data providers sell you third-party profiles that are often stale and raise compliance questions. Leadop is neither. It reads what one specific lead did on your own site, right before your call with them, and hands the rep a single briefing. It is sales intelligence from your own first-party data, not a dashboard and not a data broker.
Most visitors stay anonymous, and that is fine. When someone books a meeting, we match it to their on-site activity where we can. When we cannot, the briefing still carries the company context from their email domain, plus a tagged link you can send so their next visit is recognized.
We set it up with you on a short onboarding call. The work on your side is small: one line of script on your site, then connecting your calendar and Slack. There is nothing to build and no engineering project.
Book an onboarding call. On it we add the snippet to your site, connect the calendar your meetings are booked in, and connect Slack so the briefing reaches the rep. We also learn how your team sells, so the briefings are calibrated to what you want to know before a meeting.
In Slack, as a direct message to the rep, 30 minutes before the meeting. You can reply in the thread to tag a link or note. More delivery surfaces are on the way.
No. Your leads, meetings, and briefings are yours alone and never shown to anyone else. The only thing shared across customers is public company information from registers and public websites, which is public to begin with and saves everyone from fetching it twice.